DIGITAL COMMUNICATION AND CONTENT MANAGEMENT FOR TOURISM

Description

The micro-credential ‘Digital Communication and Content Management for Tourism’ is a course that covers online communication strategies and content management specifically for the tourism sector. Participants will learn how to create attractive and relevant content to promote tourist destinations, as well as how to use digital tools to reach and engage the target audience. This course is ideal for professionals who want to improve their skills in the area of digital communication in tourism.

Learn-and-Earn Microcredentials

Learn-and-earn microcredentials require completing a structured learning experience, such as a course, workshop, or learning path. Afterward, you must demonstrate mastery of the acquired skills through assessments or evaluations. This type ensures your knowledge is both acquired and validated, making it ideal for those seeking to enhance their expertise while earning a recognized credential. It combines education and skill validation, offering a clear pathway to professional growth.

Non-Formal Learning

This microcredential supports non-formal learning experiences. It recognizes skills gained through workshops, online courses, or workplace training, offering a flexible way to validate targeted learning outcomes. It's perfect for those seeking recognition for practical, hands-on learning outside traditional institutions.

Details

Microcredential

Non-Formal

Learn & Earn

English

3 years

Basic

Skills you will earn

Social Media Management

Be aware of how to engage customers effectively through social media. Recognise best practice in cooperating with other stakeholders through social media.

Digital Marketing for Tourism

Know how to improve the visibility of a tourism company/service.

Developing Digital Content

Know how to create content to attract Tourism

Desktop Publishing for Food and Accomodation

Know how to use digital tools to create visually appealing materials for the tourism sector.

Handling Mobile Apps, Ordering and Reservation Platforms

Know how to improve the user experience in digital ordering and booking processes.

Our approach

We are driving a step change in qualitative microcredentialing and the issuance of microcertifications.

Certifications are awarded based on demonstrated skills, ensuring that competencies are validated through evidence.

With activity-based assessments and certified assessors, microcredentials can be earned significantly faster than through traditional methods, while maintaining high standards of quality and reliability.

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