Description

The microcredential "Measuring Success in Food and Accommodation" aims to enable professionals in the hospitality sector to evaluate and measure the success of their businesses. Participants will learn techniques and tools to analyse performance indicators, identify areas for improvement and implement strategies to achieve sustainable success in their catering and accommodation operations.

Learn-and-Earn Microcredentials

Learn-and-earn microcredentials require completing a structured learning experience, such as a course, workshop, or learning path. Afterward, you must demonstrate mastery of the acquired skills through assessments or evaluations. This type ensures your knowledge is both acquired and validated, making it ideal for those seeking to enhance their expertise while earning a recognized credential. It combines education and skill validation, offering a clear pathway to professional growth.

Non-Formal Learning

This microcredential supports non-formal learning experiences. It recognizes skills gained through workshops, online courses, or workplace training, offering a flexible way to validate targeted learning outcomes. It's perfect for those seeking recognition for practical, hands-on learning outside traditional institutions.

Details

Microcredential

Non-Formal

Learn & Earn

English

3 years

Basic

EQF - Europe: Level 2

Skills you will earn

Data Analysis and Reporting

Be able to use data collection and management tools to gather information for making management decisions. Be familiar with CRM tools.

Evaluating Data, Information and Digital Hospitality Content

Be able to critically evaluate data and information from tourism sources. Be able to prepare scripts for digital content.

Website Management

Understand the importance of SEO and SEM tools on the company website to improve traffic and the visitor experience.

Handling Online Reviews and Commentaries

Know how to collect information from the company's digital channels. Use this information critically to establish mutually beneficial interactions with customers.

Our approach

We are driving a step change in qualitative microcredentialing and the issuance of microcertifications.

Certifications are awarded based on demonstrated skills, ensuring that competencies are validated through evidence.

With activity-based assessments and certified assessors, microcredentials can be earned significantly faster than through traditional methods, while maintaining high standards of quality and reliability.

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