MCS2.1 - Digital Content Planning and Promotional Strategy

Description

This microcredential focuses on the early stages of creative content development and promotional strategy. Learners develop creative content ideas, refine them into actionable plans and connect them with promotional objectives, target audiences, content briefs, visual outlines, timelines, channels and simple success indicators.

Learn-and-Earn Microcredentials

Learn-and-earn microcredentials require completing a structured learning experience, such as a course, workshop, or learning path. Afterward, you must demonstrate mastery of the acquired skills through assessments or evaluations. This type ensures your knowledge is both acquired and validated, making it ideal for those seeking to enhance their expertise while earning a recognized credential. It combines education and skill validation, offering a clear pathway to professional growth.

Non-Formal Learning

This microcredential supports non-formal learning experiences. It recognizes skills gained through workshops, online courses, or workplace training, offering a flexible way to validate targeted learning outcomes. It's perfect for those seeking recognition for practical, hands-on learning outside traditional institutions.

Details

Microcredential

Non-Formal

Learn & Earn

English

3 years

Learning Hours: 5

Intermediate

EQF - Europe: Level 4

Skills you will earn

Content Ideation

Develop creative content ideas that respond to a defined audience, purpose and promotional objective.

Content Planning

Produce a structured content plan, including a content brief, storyboard, production timeline, promotional channels and simple success indicators.

Content Strategy

Make justified planning decisions by considering feasibility, audience relevance, platform choice, personal branding and promotional impact.

Our approach

We are driving a step change in qualitative microcredentialing and the issuance of microcertifications.

Certifications are awarded based on demonstrated skills, ensuring that competencies are validated through evidence.

With activity-based assessments and certified assessors, microcredentials can be earned significantly faster than through traditional methods, while maintaining high standards of quality and reliability.

Start Issuing Microcredential

Use a platform validated by industry experts

Who is offering this Microcredential